lutfiarani.

Data & System Developer

I Build the Systems Your Business Runs On

Websites, dashboards, and automation tools – engineered with 9+ years of enterprise IT precision, delivered with the speed and care of a dedicated partner

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Lutfiarani Safitri
Lutfiarani Safitri
Business Systems Specialist
WordPress SQL Laravel Power BI
9+ Yrs IT
15+ Projects
7+ Clients
9+ Years in international
manufacturing IT
1+ Year freelancing with
international clients
7+ Indonesia & international
clients served
100% Remote — based in Indonesia,
working globally
Working professional
About me

Engineer by training.
Builder by nature.

I am Lutfiarani Safitri – and I’ve spent 9+ years building enterprise IT systems for a multinational shoe manufacturer. I led digital transformation, managed dashboards processing 100,000+ daily records, and built systems that real teams depend on every day.

Now fully remote and freelancing, I bring that same rigour to smaller businesses – building websites, dashboards, and automation tools that actually solve problems.

Location
Indonesia
Availability
Open to projects
Languages
Indonesian · English
What I build
Deliverables, not just tasks
01
Web & System Development

Professional websites and web applications built clean and ready to scale — from landing pages to full business systems.

Company profiles & landing pages WordPress / Elementor Laravel / PHP applications Squarespace customisation Responsive & SEO-ready
02
Data Dashboard & Reporting

Raw data transformed into dashboards and reports your team actually reads — and acts on.

Power BI & Looker Studio SQL-based data pipelines Google Sheets reporting systems Weekly / monthly templates
03
Workflow Automation & Templates

Custom-built tools that eliminate repetitive work and give your team back hours every single week.

Google Sheets + Apps Script Financial & expense trackers Invoice & document systems Project management setups
Technical stack
Tools I work with
WordPress
Elementor
Laravel / PHP
React
Squarespace
HTML / CSS / JS
React Native
MySQL
WordPress
Elementor
Laravel / PHP
React
Squarespace
HTML / CSS / JS
React Native
MySQL
SQL HackerRank Advanced
Google Sheets
Apps Script
Power BI
Looker Studio
Excel / VBA
QA Testing
SEO Audit
SQL HackerRank Advanced
Google Sheets
Apps Script
Power BI
Looker Studio
Excel / VBA
QA Testing
SEO Audit
Selected work
Project journal

Each entry documents the client's real problem, what I built, and the result delivered. Updated as new projects complete.

Confidential
2026 · Qatar
UX & QA Testing Report for a Qatar Medical Platform

A Qatar-based online medical platform — offering prescription medication delivery including weight management treatments — needed thorough pre-launch testing across the full user journey, from product discovery through a complex 11-step medical questionnaire to payment and account creation.

Conducted a structured 2-scenario QA test covering Homepage & Product Discovery (SC1) and the full Happy Path Order flow (SC2). Identified and documented 7 critical bugs — including a mandatory blood pressure field validation bypass, a React password input cursor bug blocking account creation, and raw Supabase error codes exposed to end users. Also identified 9 major UX issues and 4 improvement suggestions. All findings were delivered in a formal Excel QA report with test case IDs, severity ratings, steps to reproduce, screenshots references, and actionable recommendations for the dev team.

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2025 · Indonesia
POS & Inventory System

A retail business needed a customisable system to handle transactions, manage inventory, and generate reports — but off-the-shelf POS software was either too expensive or didn't fit their specific workflow.

Built a custom web-based POS application using Laravel — covering transaction management, inventory control, barcode-based asset tracking, and a reporting dashboard with daily and monthly summaries. The system was fully tailored to the client's workflow and handed over with documentation for staff onboarding.

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Confidential
2019-2025 · Adidas Manufacturer Company
Production Monitoring System

A multinational shoe manufacturer — producing Adidas products — needed real-time visibility into 100,000+ daily production records across multiple shift lines. Manual reporting was too slow to catch defects early and track line performance accurately.

Built a full MES-connected production monitoring system — including an Inspection Input System with API data transmission for real-time processing, and interactive Power BI dashboards that gave supervisors live visibility into defect rates, output per line, and shift performance. The system processed over 100,000 records daily and became the core operational dashboard used by the production floor.

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Confidential
2026 · Indonesia
Family Financial Tracker 2026

A client had a partially working Google Sheets financial tracker with multiple bugs, broken zakat calculation logic, and no documentation — making it unreliable and confusing to use on a daily basis.

Fixed all Apps Script bugs, rebuilt the zakat calculation formula from scratch, restructured key sheets for clarity, and added automation for recurring calculations. Delivered with a complete user manual (written documentation + PowerPoint presentation) so the client could use and maintain it confidently without technical support.

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2026 · Indonesia
Agency Website — SEO Overhaul

A VA agency's WordPress website had a Rank Math SEO score of just 24/100 — poorly structured, missing metadata, and practically invisible to search engines. New clients were not finding them organically.

Conducted a full SEO audit and systematically implemented fixes across technical SEO, on-page content, metadata, headings structure, image alt texts, and internal linking. Final Rank Math score improved from 24 to 94/100, with overall SEO health at 91/100 — a significant jump in organic visibility.

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2026 · Bali - US
Property — Website & SEO

A Bali villa owner based in US needed his property's website to look professional and rank better online — while being managed entirely remotely with minimal back-and-forth.

Managed and maintained the Squarespace website for villakelapabali.com — handling layout improvements, content updates, SEO optimisation, favicon setup, and PageSpeed improvements. Also built a full Excel expense tracking and invoicing system for Kelapa and Palm Villa properties, and coordinated Palm Villa's construction project across 9 contractors using a Gantt-based tracker.

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2026 · Indonesia
Professional Landing Page

A clinical psychologist needed a professional online presence to present her services credibly, build trust with prospective clients, and make it easy for people to reach her — without any existing website to start from.

Designed and developed a full two-page WordPress/Elementor website with a peach and cream brand palette, clear service presentation, and a contact-friendly layout. Delivered with Rank Math SEO setup and a complete client handover PDF so she could manage it independently.

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2025 · Indonesia
Website Company Profile

A local business had no online presence — making it nearly impossible for potential customers in Jepara and Kudus to find or verify them before making contact.

Built a full company profile website using Laravel from scratch — clean architecture, fast load time, and structured for local SEO. The business is now discoverable online and receives direct inquiries from new customers.

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how we'll work
From your inbox to handover - in 4 steps
01
Tell me what you need

Fill the quotation form above or WhatsApp me directly. You'll get a tailored pricing deck in your inbox within 1–2 minutes.

Time investment from you: under 2 minutes.
02
Free 30-min discovery call

Async-first or live, your choice. We map what you're really trying to build, the constraints, the timeline, and the budget. No sales pressure — if it's not a fit, I'll tell you straight.

Booked within 1–3 working days from your message.
03
Fixed-price quote

Within 2 working days of the call, you get a written quote with milestones, deliverables, and timeline. No hourly surprises, no scope drift.

Build starts within 1 week of you saying yes.
04
Build, check-in, handover

Weekly progress updates so you can redirect early — not at the end. Two revision rounds included. Ships with written handover docs and a walkthrough video so you can manage it without me.

Most projects ship within 2–4 weeks.
My response time: WhatsApp within 4 working hours WIB (GMT+7) · Email within 24 hours · Form quotations: instant (automated). Async-first — you don’t need to be on calls to keep things moving.
QUOTATION
Get a tailored quotation

Tell me what you're trying to build. I'll send a tailored quotation deck to your inbox within minutes — covering pricing, timeline, and what's included. No phone calls required. No commitment. Unsubscribe anytime.

HAVE QUESTION?
Frequently Asked Question
How much does a project with you typically cost?

Pricing depends entirely on scope. Most projects fall in a wide range — a simple landing page sits at the lower end, a full Power BI dashboard with data pipeline sits much higher. The fastest way to know your number: fill the “Get a tailored quotation” form above and you’ll receive a detailed pricing deck in your inbox within minutes — covering all four service categories with starting prices and what’s included.

A landing page or company profile site typically ships in 5–10 working days. A multi-page WordPress build takes 2–3 weeks. A Power BI dashboard with data pipeline takes 2–4 weeks depending on data complexity. I share a milestone schedule before we start so you can plan around it.

I’m based in Indonesia and work fully remote. My core hours are 09:00–18:00 WIB (GMT+7). I respond to WhatsApp messages within 4 working hours and email within 24 hours. I’ve worked successfully with clients in the US, UK, Bali (US-based owner), and Qatar — async-first, with a weekly sync call if needed.

Yes — I sign NDAs whenever a client asks. Most of my enterprise work (including 6 years on a multinational shoe manufacturer’s production data) is under permanent confidentiality, which is why projects on this site are anonymised. Your data stays your data: I store credentials in a password manager, delete project files on request after handover, and never name clients without explicit permission.

Every project includes 2 rounds of revisions on each major deliverable, included in the fixed price. If scope expands beyond what we agreed in the discovery call, I’ll quote the additional work as a clear add-on before doing it — no surprise invoices.

Every project ships with handover documentation — written guide for simple sites, plus a PowerPoint walkthrough for anything with custom logic. Most of my clients can manage their own content after that. If you want ongoing support, I offer hourly rate for minor edits and consultation, or a monthly retainer (separate scope) covering bug fixes, content updates, and minor feature additions.

Three steps. (1) Fill the quotation form above — you’ll receive a detailed pricing deck within minutes. (2) Reply with a few sentences about your specific project, or schedule a free 30-minute discovery call. (3) Within 2 working days of the call, you receive a fixed-price quote with milestones. If we agree, work starts within a week. No commitment until you sign.

Client feedback
What clients actually say

Real words from real clients — not marketing copy. These are the people I've built things for.

"

Everything looks good and works perfectly. I'll definitely be reaching out again for the next project!

D
*****
Content Creator · Jakarta
WordPress Website Development
"

Rani is incredibly detail-oriented and proactive. Our villa expense tracking and project management are now clean and easy to monitor remotely.

O
Oliver
Villa Owner · Bali, USA
Villa Management System & Website
"

My website looks incredibly professional. Lutfi understood exactly what I needed — communication was clear and delivery was on time.

D
Dis*****
Clinical Psychologist · Jakarta
WordPress Website Development

* Displayed with client permission. Some details withheld upon request.

Ready to start?

Got a project
in mind?

Whether it's a website, a dashboard, or a system that saves your team hours every week — let's figure out what you need and build it right.

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